Founded by Mat Jury in his garage in Wellington, New Zealand, TASKA has grown into a global leader in prosthetic innovation. From its humble beginnings, TASKA has become renowned for its award-winning prosthetic hands, most notably the first generation of the TASKA hand - the world’s first waterproof, multi-articulating prosthetic hand without a glove.

Just before being acquired by Eqwal in June of this year, we revisited our vision and mission statements. Today, our vision is clear: to "redefine prosthetics and transform lives.” This is supported by our mission to “instill confidence through innovation, enabling others to unlock life's full potential.”

Another key development in our company’s growth has been the articulation of our core values: Care, Courage, Collaboration, and Excellence. Through the process of defining these, we made an important realisation: these values have always been deeply ingrained in who we are and continue to guide every step of TASKA’s journey.

Mat’s 2002 mountain biking accident gave him a brief, yet profound glimpse into the world of those with upper-limb differences. That experience sparked his Care for those living with limb loss and motivated him to pursue Excellence in developing a revolutionary prosthetic hand. It was his Courage to challenge the status quo that led to the creation of something truly different in the market. And, of course, none of this could have been achieved without Collaboration, as it has always been a team effort involving designers, engineers, assemblers, testers, and developers.

While it’s often said that “without customers, there is no company,” the truth is that without the collaboration and dedication of our team, TASKA would not be where it is today. This collective approach is the foundation of our success.

As the TASKA brand matures, our focus must expand beyond our origin story. Effective branding involves not only our identity and differentiation, but also our ability to remain top of mind. As we scale, our responsibilities grow—to raise awareness, advocate for those with limb differences, and connect with end-users globally. This requires refining our brand message to emphasise strength, reliability, and trust, enabling us to broaden our product offerings and reach a wider audience.

We believe in our vision and take pride in the trust our customers place in us. It is this belief that empowers us to truly “redefine prosthetics and transform lives.”

Written by Mark Godenho, Head of Marketing